Mukul Kaushik Portfolio

Gumroad

LIGHTS OFF

Evode

Perfume branding and visual identity

A perfume brand whose roots come from the masculine and feminine energy mixed with the fragrances of the Earth providing emotions of luxury, intimacy, and calmness. Evode is derived from EVODIA which in Greek is pleasant scent or fragrance and is of feminine origin.

Aim

To design brand identity and visual elements for a perfume brand and associate it with natural lifestyle using the richness and touch of both masculine and feminine emotions values.

Challenges

Create a unique identity using delicate values and emotions of humans.
Use elements and environments that represent Earth and its culture.
Build a visual language that exhibits true nature of Earth and the beings that reside on it.

Role

Brand Designer | Visual Designer

Skills

Branding

Research

Visual Identity

Logo Design

Mockups

Links

Behance