WORK

JOURNAL

GALLERY

ABOUT

CONTACT

WORK

JOURNAL

GALLERY

ABOUT

CONTACT

Gumroad

Gumroad

LIGHTS OFF

FLWD

FLWD

Gym athleisure startup

Gym athleisure startup

A gym athleisure startup idea that made it out of the group chat. Focused on Indian markets, we thought of creating a gym wear brand that can be worn both in and outside of the gym by making it comfortable and stylish. Lots of influencer marketing and late night design sessions with coffee, this could have been one of the highest selling gym wear brand in India.

A gym athleisure startup idea that made it out of the group chat. Focused on Indian markets, we thought of creating a gym wear brand that can be worn both in and outside of the gym by making it comfortable and stylish. Lots of influencer marketing and late night design sessions with coffee, this could have been one of the highest selling gym wear brand in India.

Aim

Aim

To design and sell clothes which are as comfortable as they look with a touch of authentic design without compromising the quality.

To design and sell clothes which are as comfortable as they look with a touch of authentic design without compromising the quality.

Challenges

Challenges

  • Breaking into an already flooded gym wear/streetwear market.

  • Choosing means of marketing to stand out and actually reach the right audience.

  • Manage sourcing, designing, marketing, and delivery of initial orders.

  • Provide a good number of options to the users before going live.

  • Creating a hype around the brand before launch i.e., setting up an audience beforehand.

Role

Role

UX/UI Designer | Social Media Designer | Brand Designer | Fashion Designer

Skills

Skills

UX/UI Design

Branding

Fashion Design

Research

Social Media Design

Marketing

Entrepreneur