Website design
Ozone is a leading architectural hardware manufacturer in India, known for premium-quality glass fittings, partitions, and architectural systems. Their slim frame glass partition system is one of their fastest-growing premium product categories but the existing website experience didn’t reflect the product’s value and premium positioning.
Lead UX/UI Designer
Modernize the slim frame glass category experience to increase credibility, clarity, and conversion for both specifiers (architects) and end-consumers.
The page was visually outdated and not aligned with premium product perception.
No clear differentiation between products, use-cases, or applications.
Technical information was difficult to find and scattered across PDFs.
Too much time between discovery > decision > enquiry.
BG vs UG
BG: Increase qualified product enquiries.
UG: Quickly understand product specs without sales calls.
BG: Improve product positioning.
UG: See real use-cases & visuals, not just renders.
BG: Build trust & premium perception.
UG: Experience a clean, modern, credible brand website.
Key insights:
Architects prioritise technical clarity first, visuals second.
Homeowners prioritise aesthetics & inspiration first, then cost.
5/6 participants found it “hard to evaluate” products without side-by-side comparison.
4/6 said they download spec sheets before ever filling a form or making a call.
6/6 were influenced heavily by installed project photos, not catalog studio images.
Benchmarked 7 global brands: Crittall, Dormakaba, Klein, IQ Glass, NüDoors, Hawa, Vitro.
Brands use “Inspiration + Data” layout instead of brochure-style layouts.
Downloadable assets convert better than generic enquiry buttons.
Minimalist white-space + contrast colours help position “premium architecture."
Also reviewed UX patterns from ArchDaily & Material Bank, where specifiers expect things to be “show me > convince me > let me spec it."
Average scroll depth: 67%
Average time on site: 1m 46s
Lead form submissions: 0.4% < 1.2% (3× improvement)
Bounce rate: 68% > 42%
UX/UI Design
Visual Identity
Rapid Prototyping
Research
QA Test
Micro Interaction
Wireframe
Full case study
Live website
